NEW Marketing Solutions
Arenametrix Partner
Chicago, Illinois, United States
NEW Marketing Solutions is an arts marketing strategy and execution practice built at the intersection of Marketing, Ticketing, and Experience — the Trifecta that builds vibrant arts organizations with growing communities.
Most organizations can fall into the trap of operating for themselves, not their audiences. NEW exists to close that gap. Through behavioral science and hospitality-forward strategy, founder Nicole Wetzell turns good intentions into implementation with practical systems and quick wins teams can act on immediately.
The work spans brand messaging, Tessitura strategy and segmentation, dynamic pricing, direct mail, audience development, and content systems built for small teams with real bandwidth constraints.
The results are concrete. 424 Nutcracker packages sold for Miami City Ballet — 72% new households. Best-ever summer camp sales for South Carolina Children's Theatre from four words in a TNEW keyword field. A 22.3% Instagram growth in five months for a behavioral science museum at the University of Chicago. And tripling ticket sales for a small symphony over one season.
Nicole also hosts the Executive Roundtable Discussion series, which are monthly peer conversations for arts marketing and audience development leaders across North America and Europe. Visit NEW-MarketingSolutions.com/roundtables to learn more and save a seat.
"[NEW Marketing Solutions] was a tremendous asset as we navigated staff transitions on our social media team. She set up effective collaboration tools, helped us think conceptually about our goals and audiences, ran cost-effective ads, and provided insightful analytics and reporting."