Doreau Advisory

Turning relationships into growth.

For 20+ years I have worked at the intersection of sport and technology, where the ambitions of rights holders meet the capabilities of technology companies: negotiating partnerships with rights holders and assembling the technology partners to deliver their events, across 40+ international events. Today I help rights holders make their sport or event more engaging in the attention economy. I also advise rights holders, venue operators and sport-tech companies on partnerships and EMEA growth.

What I do

01 — Sports, Venues & Major Events Technology Advisory

For rights holders, venue operators and event organisers: roadmaps from digital transformation to AI-driven business transformation, grounded in experience of major events and adapted to the operational realities of each organisation.

02 — Strategic Advisory & Partnerships

For rights holders, venue operators and technology, cloud and AI providers: structuring and negotiating partnerships that turn a shared ambition into a multi-year commercial agreement.

03 — EMEA Go-to-Market & Commercial Scale-up

For sport-tech and media-tech companies entering or scaling in EMEA: market prioritisation, ideal customer profile, positioning, executive messaging, pipeline, and commercial proposals through to contract closing and follow-up with rights holders and venue operators. Notably around fan data, loyalty, streaming and OTT experiences, and AI model compression.